There are many families in Malaysia living below the poverty line. These communities are most susceptible to health issues, economic downturns and natural disasters.
Yayasan PETRONAS aims to work with partners to help these communities boost their livelihood and standard of living.
Desired Value Creation: A 50% improvement in household income, with 20% of the beneficiaries recording sustained earnings for 5 years and beyond – allowing them to move up from the B40 to the M40 strata.
Approach: Sustainable livelihood programmes (economic, environment, society)
Potential Partners: Yayasan Sejahtera, MDEC, SIRIM, Ministry of Rural Development